Date: 10/1/2010
Time: 12:00 TO 1:30 PM

Newark Regional Business Partnership (NRBP)
The National Newark Bldg., 744 Broad St., 26th Flr.
Newark, NJ 07102

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Event Description:
Just as having the fastest car doesn’t mean you will win the race, having the best new product or service doesn’t guarantee success.

One of the biggest challenges companies face is new product and new service launches. Companies can often find that the organization is not ready to market, sell, deliver and support the product or service at the level to meet the expected business goals.

In this presentation, Ivan Latanision, vice president of product management, INTTRA, will discuss strategies ensuring product, service and organizational readiness. Mr. Latanision will provide actionable advice for developing your go-to-market strategy that prepares your organization to succeed with new initiatives.

NRBP’s Brown Bag Lunch is designed to provide members with a venue to network with one another while listening to speakers address issues that are timely, relevant, and engaging.

Attendance is complimentary for NRBP members, (non-members $25). Please register in advance to reserve your space.

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Please circulate the link to this event to anyone you feel would benefit and would like to attend the event.




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