Date: 1/27/2009
Time: 8:00 TO 10:00 AM

Newark Regional Business Partnership (NRBP)
The National Newark Bldg., 744 Broad St., 26th Flr.
Newark, NJ 07102

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Event Description: Email is a cost effective way to stay in touch with your customers and clients. This seminar covers the basics of what e-mail marketing is, why it works so well, and how to use it in your business to achieve specific goals. Master e-mail communications with this look at winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, how to avoid being a spammer, tips for scheduling and examples of successful e-mail campaigns and how they were set up to build business and drive sales. Learn more about how to put e-mail marketing to work for you.

Wendi Caplan-Carroll, regional development director for Constant Contact and an e-mail marketing expert, will be the guest speaker. She speaks regularly on the "Power of Email Marketing". Ms. Caplan-Carroll has over 25 years experience in marketing, business development and event marketing working for major media companies including CBS Radio, Infinity Broadcasting, and Emmis Broadcasting. She uses her expertise to provide coaching for small businesses and organizations on best practices of email marketing, designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools.

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Directions:

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